Monday, February 20, 2012

Quick and Easy Content Curation: The Lazy Way To Create Killer Content That Converts Like Crazy

Let's talk a bit about content curation. There are lots of myths about content curation, and some people will try to tell you it's NOT an ethical approach to building a blog, a brand or a business... and I'm going to explain why I disagree below.

What is it... and why is it so profitable?

The truth is, content curation IS the easiest way to create copious amounts of hyper relevant, engaging, educational and inspirational content without really needing to do write a lot of original content yourself. For example, if you look at some of the most popular authors, speakers and public figures on Twitter, you'll notice that the vast majority of what they do is actually a very SIMPLE form of content curation - "re-tweeting" inspirational thoughts of others, or even more commonly... simply posting short, inspiring historical quotes that have been around for decades.

I know people who get more "traction" out of those kinds of curated messages, and have build their entire public persona (along with tens of thousands of fans and followers) basically using that sort of simple system.

That's NOT of course, what I'm recommending here.

Instead, a better form of content curation for bloggers, brand builders and online marketers who DON'T love to write, is to simply set up a whole series of RSS updates, or keyword alerts in your niche, and on a daily basis, clip, snip, cull and collect little pieces of those stories and link your readers to the original source.

If you are a weight loss coach, for example... and clip 100 words from a CNN story on a new fad diet, all you need to do is add about 100 words of your own - an opinion, a unique perspective, a question, some parenthetical thoughts and the like... and then lead your readers to the original article.

What happens next?

Depending on the source, often the source will give you a track back (an incoming link to your blog) and quite often, the search engines, once they find and index your post, will rank you very highly for the same keywords, and the same story you just curated.

More importantly, what you'll start to find is, if you do this everyday, a significant part of your readership starts to recycle - i.e. - they keep coming BACK to your blog, as they look at you as a launch pad, or an authority... for everything going on in your niche.

The best part?

I can literally add a brand new blog post, using the above approach, in under 5 minutes. It's more a stream of consciousness kind of content creation process, and it's very informative, very easy to absorb and often resonates very well with my readership, too. If you do 5 of these a day - you can quite literally have 150 blog posts up in 30 days, and work UNDER an hour a day making it happen.

Trust me when I tell you, I've written thousands and thousands of articles (over 6 thousand personally) that have generated many millions of readers, in more pen names and product launch promotions than I can count. In 2012, short, clipped, snipped and CURATED content is my absolute favorite way for building my own blogs and brand, and without working any harder, or longer than I have to as well.

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